![]() ![]() These ideas helped shape Highfive’s conferencing solution. With a firm belief that technology should not fix social problems, Highfive wants conference meetings to function like actual meeting rooms, where democracy is practiced and social norms are followed. The audio quality also allows for the conversation to flow freely. Unlike most video solutions (where a select person serves as a moderator of the meeting), Highfive allows for anyone on the team to talk, screen share, and more. “We found this neglected space that hasn’t made the concept of the meeting better and more productive, and so we are tackling that head-on.” Highfive’s solution aims to mimic how meetings naturally occur in meeting rooms, with free-flow conversation and exchange of information. “That’s where Highfive shines: we built our solution for the meeting room and with the meeting in mind,” said Ting. So there needs to be a middle ground where a video solution can fit any meeting room, be both scalable and flexible, and also include all of the necessary communications features. But taking these solutions to meeting rooms conjures up feelings of a convoluted experience. On the other hand, web conference providers like Zoom, GoToMeeting, Skype, and Webex are used mainly for conversing, with a few other notable innovations (such as screen sharing) interspersed. Virtual brainstorming sessions flow naturally with Highfive video conference products. Plus, these are static solutions, so scaling these to each and every meeting room would be difficult (and incredibly expensive). They often require an IT employee to monitor and set up the solution. Most of the individuals who are familiar with these solutions have seen them in the boardrooms of Fortune 500 companies. ![]() Video conferencing providers (like the popular Cisco and Polycom service providers) are companies who specifically build solutions to be set up in meetings and boardrooms. While exploring and considering the current state of video conferencing and the meeting space, the employees at Highfive realized that video falls into two categories: video conferencing providers and web conference providers. So what makes Highfive unique in the growing video conferencing and remote meetings market? Redefining the Meeting Room with Highfive ![]() And we wanted to fix that, and wanted to see video conferencing put into every single meeting room.” Driven by this mission to create an easy-to-use, seamless video conferencing solution, Highfive created a video conferencing and meeting room solution that emulates the feel and flow of meeting rooms. never worked way it was supposed to, which was the major problem. “We were also aware that the first fifteen minutes of a video conference were a constant pain: pin codes, passcodes, camera setup, etc. ![]() Robert Ting, Highfive’s VP and Head of Marketing. “Our company was founded on the basis that the video conferencing industry was broken…so we started thinking about a typical meeting and how you would want to use video in these meetings,” shared Ting. SourceForge recently spoke with Robert Ting, the Vice President of Marketing at Highfive, a California-based video conferencing company that combines cloud-based software with video conferencing hardware, about how video conferencing has changed and how Highfive is bringing video conferencing to the modern day meeting room. And most recently, there has been a resurgence in adding video conferencing and meeting room solutions to business workflows, too. These range from mobile applications, Unified Communications (UC), and team chat solutions. This is why a majority of companies are seeking to implement more mobile and more collaboration technologies into their businesses. Many employees enjoy the fact that they can simply “work from anywhere” instead of being physically present in the office, which in turn leads to higher employee satisfaction and also an increase in productivity, too. In fact, the International Data Corporation, as published by Business Wire, forecast that by the year 2020, there will be 105.4 million (72.3% of the U.S workforce) mobile workers. Thanks to the introduction of the smartphone and the willingness of companies to integrate Bring Your Own Device (BYOD) into their workflows, employees have gained the freedom to work on the road, from home, or even from a remote office. ![]()
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